Contact Your YouTube Rep
Video Targeting Tool
Sign In.
The Video Targeting Tool is tied to your AdWords account. Sign in using your Google account, or if you don't have one it only takes a couple of minutes to create a new one.
Search.
Refine your search by ad format and country. Search for videos by keyword, or search for videos being watched by your audience.
Select.
Add videos and channels to your media plan.
Buy.
If your Google account is tied to your AdWords account, then you can export your video selection directly into AdWords.
Target Individual Videos or Channels for Your Campaign
The Video Targeting Tool is a self-service platform that allows advertisers to create their own custom bundles of YouTube videos, channels, and categories.
Using the power of Google search, the tool makes it incredibly easy to find relevant videos for your advertising objective. An advertiser can select from:
- Almost 1,000 categories of video, from broad (e.g. Hip-Hop) to narrow (e.g. BMW videos)
- All the videos uploaded to particular partner's channel (for more precise targeting)
- Individual videos (using the Video Targeting Tool for true granularity)