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TrueView Video Ads
What's the value of an engaged viewer?
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want it and where they want it. If you're an advertiser, how do you get someone's undivided attention?
Engage your viewers by giving them choice
TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. We charge you only when a viewer has chosen to watch your ad, not when an impression is served. Since you pay only when viewers watch your video ad, you can easily increase or decrease your budget depending on objectives.
TrueView Video Ads put your message at the forefront. For the first time, it's your creativity that wins out. It's not about being funny or clever—it's about delivering the right message to the right person at the right time.
| Ad Format | Viewer Experience | When Advertiser Is Charged |
|---|---|---|
Instream. This ad format plays as a pre- or mid-roll against short or long form content.
|
After 5 seconds of ad viewing, gets a choice to continue to content or watch an ad. | Pays only when the viewer has watched 30 seconds of an ad or to its completion, for example, if it's a 15 second ad. |
InSlate (Pilot). This ad format would play against long form video content.
|
Option to choose one ad among many or watch regular commercial breaks. | When viewer chooses to watch its ad. |
For more detailed ad specifications, please refer to our Ad Specs Guide.
Please note: These ad formats are available for customers in the US, Canada, the UK, Australia and NZ. We are working to make TrueView Video Ads available for our self-service customers soon.
Contact your YouTube Representative today for more information on TrueView Video Ads.