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Insight
Tap into the World's Largest Focus Group
YouTube Insight is a self-service analytics and reporting tool that enables anyone with a YouTube account to view detailed statistics about the audience for the videos that they upload to the site.
Use video-level data to better understand your audience. Use the information to analyze marketing your efforts—both on and off YouTube—and determine how best to optimize your campaigns.
YouTube Insight allows you to view data for a specific video or aggregate data from all videos for a channel. The data types you can pull include:
Views & Popularity
Examine both an interactive graphical trend line and a heat map of where video views are coming from. You can adjust the period of time display and the continent, country, or even US state.
Views & Popularity
The marketing video introducing Google TV has attracted 2.7 million video views. At its height, the video attracted around 500,000 daily views.
Discovery
Understand how people discovered your video. See specifically which search terms on YouTube or Google led the user to your video, which related videos led to your discovery, or which websites embed your videos.
Discovery
Views for the video mainly came from embedded players on sites such as Google.com, macrumors.com, and engadget.com.
Demographics
See the age and gender of your audience. You can adjust time and geographical data to explore how your audience differs before, during, or after specific initiative or in specific regions.
Demographics
The audience was best represented among men and people aged 35-54.
Audience Attention
The "Hot Spot" feature tells you which parts of your video are hot and which are cold by looking at bounce and rewind rate to videos of a similar length. At any time point in the video, you can see if more or less viewers are dropping off than on average.
Audience Attention
The video holds high audience attention. Video viewership and interest is well above the YouTube average
Community Engagement
Observe how many times viewers rate, favorite, or comment on your videos.
Community Engagement
"Introducing Google TV" attracted over 5,800 ratings, 3,400 comments, and 2,700 favorites.
