Functionality

Video Discovery

Brands can keep users within the same branded space using a channel. When a user arrives at a brand channel, the featured video plays automatically. When they then click on another video, that video will also play within the brand channel. Marketers also have the option of featuring their other channels, playlists, V-logs, favorite videos, and much more.

Branding

We also enable the customization of brand channels through several modules including:

• Channel banners
• Background image
• Branding box

Brand Safety

To ensure brand safety, marketers can moderate the comments, as well as limiting a channel's accessibility to users of a certain age or gender. Brands can also automatically redirect users to different brand channels depending on their geographic locations.

Gadgets

Gadgets are small web applications (or rich media ads) that sit on a brand channel, offering deeper functionality for users. These often utilize YouTube's APIs to encourage video discovery and uploads, but are not limited to that.

We encourage marketers to create their own gadgets and can recommend a selection of experienced developers. We also offer full-time technical support for those building or maintaining gadgets, and have a selection of ready-made template gadgets that we call Engagement Products.

Syndication

Brand channels can live on any website, in addition to YouTube. Simply by copying one line of HTML, the basic brand channel functionality can be integrated into a website. The full gadget functionality can also be embedded easily into third-party sites and ad units.

Metrics

Standard YouTube metrics are available through the brand channel itself or via the account dashboard: channel views, total uploaded video views, subscribers, friends, channel comments. Google Analytics can also be used for more in-depth tracking, reporting & analysis. Third-party tracking can also be employed.

Contact your YouTube Representative today for more information about the YouTube Homepage.